*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}

:root{
  --cream:#F5F1EA;
  --cream-surface:#FAF6F0;
  --ink:#0F0F0F;
  --ink-hover:#1A1A1A;
  --ink-soft:#555555;
  --dark:#0A0A0A;
  --sage:#7A8471;
  --yellow:#FFD000;
  --border:#E8E4DD;
  --border-dark:rgba(245,241,234,0.12);

  --font-display:"Schibsted Grotesk",system-ui,-apple-system,sans-serif;
  --font-body:"Inter",system-ui,-apple-system,sans-serif;
  --font-italic:"Fraunces",Georgia,serif;
  --font-mono:"JetBrains Mono",ui-monospace,monospace;

  --container:1280px;
  --section-pad:clamp(64px,10vw,160px);
  --radius-card:24px;
  --radius-pill:999px;
}

html{scroll-behavior:smooth;font-size:16px}
body{
  background:var(--cream);
  color:var(--ink);
  font-family:var(--font-body);
  font-weight:400;
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
  overflow-x:hidden;
}
::selection{background:var(--yellow);color:var(--ink)}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
button{font-family:inherit;cursor:pointer;border:0;background:transparent;color:inherit}

/* ─── Type utilities ─── */
.eyebrow{
  font-family:var(--font-mono);
  font-size:.75rem;
  text-transform:uppercase;
  letter-spacing:.08em;
  color:var(--ink-soft);
  font-weight:500;
}
.eyebrow.on-dark{color:rgba(245,241,234,.55)}
.eyebrow.accent{color:var(--ink);position:relative;display:inline-flex;align-items:center;gap:8px}
.eyebrow.accent::before{
  content:"";width:6px;height:6px;border-radius:50%;background:var(--yellow);
}

.h-display{
  font-family:var(--font-display);
  font-weight:900;
  font-size:clamp(3.5rem,9vw,8rem);
  line-height:.9;
  letter-spacing:-.035em;
  text-transform:uppercase;
}
.h-section{
  font-family:var(--font-display);
  font-weight:900;
  font-size:clamp(2.25rem,5vw,4rem);
  line-height:1;
  letter-spacing:-.03em;
}
.h-card{
  font-family:var(--font-display);
  font-weight:800;
  font-size:1.5rem;
  line-height:1.15;
  letter-spacing:-.02em;
}
.italic-accent{
  font-family:var(--font-italic);
  font-style:italic;
  font-weight:400;
  letter-spacing:-.01em;
  text-transform:none;
}

/* ─── Buttons ─── */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:10px;
  padding:16px 28px;
  border-radius:var(--radius-pill);
  font-family:var(--font-body);
  font-weight:600;
  font-size:.95rem;
  letter-spacing:.01em;
  white-space:nowrap;
  transition:transform .25s cubic-bezier(.22,1,.36,1),
             box-shadow .25s cubic-bezier(.22,1,.36,1),
             background-color .2s ease,
             color .2s ease;
  position:relative;
  cursor:pointer;
}
.btn-primary{
  background:var(--ink);color:var(--cream);
}
.btn-primary:hover{
  background:var(--ink-hover);
  transform:translateY(-2px);
  box-shadow:0 12px 28px rgba(15,15,15,.18);
}
.btn-primary::after{
  content:"";position:absolute;left:28px;right:28px;bottom:10px;height:3px;
  background:var(--yellow);transform:scaleX(0);transform-origin:left;
  transition:transform .35s cubic-bezier(.22,1,.36,1);
}
.btn-primary:hover::after{transform:scaleX(1)}
.btn-secondary{
  background:var(--cream);color:var(--ink);
  border:1.5px solid var(--ink);
}
.btn-secondary:hover{
  background:var(--ink);color:var(--cream);
  transform:translateY(-2px);
}
.btn-on-dark{
  background:var(--cream);color:var(--ink);
}
.btn-on-dark:hover{
  background:#fff;transform:translateY(-2px);
  box-shadow:0 12px 28px rgba(0,0,0,.4);
}
.btn-text{
  display:inline-flex;align-items:center;gap:8px;
  font-weight:500;color:var(--ink);
  border-bottom:1px solid transparent;
  padding-bottom:2px;transition:border-color .2s ease;
}
.btn-text:hover{border-bottom-color:var(--yellow)}

.bolt{
  display:inline-block;width:1em;height:1em;
  vertical-align:-.1em;
}

/* ─── Container ─── */
.container{
  max-width:var(--container);
  margin:0 auto;
  padding:0 24px;
}

/* ─── Nav ─── */
nav.topbar{
  position:fixed;
  top:16px;left:50%;transform:translateX(-50%);
  z-index:100;
  width:calc(100% - 32px);
  max-width:var(--container);
  display:flex;align-items:center;justify-content:space-between;
  gap:24px;
  padding:10px 12px 10px 24px;
  background:rgba(245,241,234,.85);
  backdrop-filter:saturate(180%) blur(16px);
  -webkit-backdrop-filter:saturate(180%) blur(16px);
  border:1px solid var(--border);
  border-radius:var(--radius-pill);
  box-shadow:0 8px 24px rgba(15,15,15,.06);
}
.nav-brand{
  display:flex;align-items:center;gap:10px;
  font-family:var(--font-display);font-weight:900;font-size:1rem;
  letter-spacing:-.02em;color:var(--ink);
  flex-shrink:0;
}
.nav-brand .yellow-bolt{color:var(--yellow);font-size:1.25em;line-height:1}
.nav-brand-stack{display:flex;flex-direction:column;line-height:1}
.nav-brand-stack .by{
  font-family:var(--font-mono);font-size:9px;font-weight:500;
  letter-spacing:.08em;text-transform:uppercase;
  color:var(--ink-soft);margin-top:3px;white-space:nowrap;
}
.nav-links{
  display:flex;align-items:center;justify-content:center;
  gap:32px;flex:1;min-width:0;
}
.nav-links a{
  font-family:var(--font-mono);font-size:.7rem;font-weight:500;
  text-transform:uppercase;letter-spacing:.1em;color:var(--ink-soft);
  white-space:nowrap;
  transition:color .2s ease;
  position:relative;padding-bottom:2px;
}
.nav-links a::after{
  content:"";position:absolute;left:0;right:0;bottom:-2px;height:2px;
  background:var(--yellow);transform:scaleX(0);transform-origin:left;
  transition:transform .25s cubic-bezier(.22,1,.36,1);
}
.nav-links a:hover{color:var(--ink)}
.nav-links a:hover::after{transform:scaleX(1)}
.nav-cta{
  background:var(--ink);color:var(--cream);
  padding:10px 20px;border-radius:var(--radius-pill);
  font-size:.78rem;font-weight:600;letter-spacing:.02em;
  white-space:nowrap;flex-shrink:0;
  transition:transform .2s ease,background .2s ease;
}
.nav-cta:hover{background:var(--ink-hover);transform:translateY(-1px)}

/* Mobile menu toggle (hidden on desktop) */
.nav-toggle{
  display:none;
  width:40px;height:40px;border-radius:50%;
  background:transparent;border:1px solid var(--border);
  align-items:center;justify-content:center;flex-shrink:0;
  cursor:pointer;padding:0;
  transition:background .2s ease,border-color .2s ease;
}
.nav-toggle:hover{background:var(--cream-surface);border-color:var(--ink)}
.nav-toggle .bar-stack{
  display:flex;flex-direction:column;gap:4px;
  width:16px;
}
.nav-toggle .bar-stack span{
  display:block;height:1.5px;background:var(--ink);border-radius:2px;
  transition:transform .25s ease,opacity .2s ease;
}
.nav-toggle[aria-expanded="true"] .bar-stack span:nth-child(1){
  transform:translateY(5.5px) rotate(45deg);
}
.nav-toggle[aria-expanded="true"] .bar-stack span:nth-child(2){opacity:0}
.nav-toggle[aria-expanded="true"] .bar-stack span:nth-child(3){
  transform:translateY(-5.5px) rotate(-45deg);
}

/* Mobile drawer */
.mobile-menu{
  display:none;
  position:fixed;top:74px;left:16px;right:16px;z-index:99;
  background:var(--cream-surface);
  border:1px solid var(--border);
  border-radius:24px;
  box-shadow:0 24px 60px rgba(15,15,15,.16);
  padding:18px 24px 24px;
  flex-direction:column;
  gap:4px;
  opacity:0;transform:translateY(-8px);pointer-events:none;
  transition:opacity .25s ease,transform .25s ease;
}
.mobile-menu.open{opacity:1;transform:translateY(0);pointer-events:auto}
.mobile-menu a{
  font-family:var(--font-mono);font-size:.78rem;font-weight:500;
  text-transform:uppercase;letter-spacing:.1em;color:var(--ink);
  padding:14px 4px;
  border-bottom:1px solid var(--border);
}
.mobile-menu a:last-of-type{border-bottom:0}
.mobile-menu .mobile-cta{
  margin-top:14px;
  background:var(--ink);color:var(--cream);
  padding:14px;border-radius:var(--radius-pill);
  text-align:center;letter-spacing:.02em;border:0;
}

@media(max-width:980px){
  .nav-links{display:none}
  .nav-cta{display:none}
  .nav-toggle{display:inline-flex}
  .mobile-menu{display:flex}
}
@media(max-width:560px){
  nav.topbar{padding:8px 8px 8px 16px;gap:12px}
  .nav-brand{font-size:.9rem;gap:8px}
  .nav-brand-stack .by{font-size:8px}
  .mobile-menu{top:66px}
}

/* ─── Hero ─── */
.hero{
  padding:160px 0 80px;
  position:relative;
}
.hero-grid{
  display:grid;grid-template-columns:1.2fr 1fr;
  gap:64px;align-items:center;
}
.hero-eyebrow{margin-bottom:24px}
.hero h1{margin-bottom:28px}
.hero h1 .beat{display:block}
.hero h1 .beat .underline{
  position:relative;display:inline-block;
}
.hero h1 .beat .underline::after{
  content:"";position:absolute;left:0;right:0;bottom:.06em;
  height:.12em;background:var(--yellow);z-index:-1;
}
.hero-sub{
  font-size:1.25rem;line-height:1.5;
  color:var(--ink-soft);
  max-width:520px;margin-bottom:36px;
  font-weight:400;
}
.hero-actions{display:flex;flex-wrap:wrap;align-items:center;gap:16px;margin-bottom:48px}
.hero-trust{
  display:flex;align-items:center;gap:16px;
}
.hero-avatars{display:flex}
.hero-avatars img{
  width:40px;height:40px;border-radius:50%;
  border:2px solid var(--cream);
  object-fit:cover;
  margin-left:-10px;
}
.hero-avatars img:first-child{margin-left:0}
.hero-trust-stars{
  display:flex;color:var(--yellow);font-size:14px;letter-spacing:1px;
  margin-bottom:2px;
}
.hero-trust-text{font-size:.78rem;color:var(--ink-soft);font-weight:500}
.hero-trust-text strong{color:var(--ink);font-weight:600}

/* Hero form */
.hero-form{
  background:var(--cream-surface);
  border:1px solid var(--border);
  border-radius:32px;
  padding:36px;
  box-shadow:0 24px 60px rgba(15,15,15,.07);
  position:relative;
}
.hero-form .form-eyebrow{
  display:flex;align-items:center;gap:8px;
  font-family:var(--font-mono);font-size:.7rem;font-weight:500;
  text-transform:uppercase;letter-spacing:.1em;
  color:var(--ink-soft);margin-bottom:14px;
}
.hero-form .form-eyebrow::before{
  content:"";width:6px;height:6px;border-radius:50%;background:var(--yellow);
}
.hero-form h3{
  font-family:var(--font-display);font-weight:900;font-size:1.875rem;
  line-height:1.05;letter-spacing:-.02em;margin-bottom:6px;
}
.hero-form .form-help{
  font-size:.875rem;color:var(--ink-soft);margin-bottom:22px;
}
.form-field{margin-bottom:14px}
.form-field label{
  display:block;
  font-family:var(--font-mono);font-size:.65rem;font-weight:500;
  text-transform:uppercase;letter-spacing:.1em;
  color:var(--ink-soft);margin-bottom:6px;
}
.form-field input,
.form-field textarea{
  width:100%;
  padding:14px 16px;
  background:#fff;
  border:1px solid var(--border);
  border-radius:14px;
  font-family:var(--font-body);font-size:.95rem;color:var(--ink);
  transition:border-color .2s ease,box-shadow .2s ease;
  outline:none;
}
.form-field textarea{resize:vertical;min-height:84px;line-height:1.5}
.form-field input::placeholder,
.form-field textarea::placeholder{color:#999}
.form-field input:focus,
.form-field textarea:focus{
  border-color:var(--ink);
  box-shadow:0 0 0 4px rgba(255,208,0,.25);
}
.form-submit{
  width:100%;
  padding:16px 28px;
  border-radius:var(--radius-pill);
  background:var(--ink);color:var(--cream);
  font-family:var(--font-body);font-weight:600;font-size:1rem;
  letter-spacing:.01em;cursor:pointer;
  transition:transform .25s ease,background-color .2s ease,box-shadow .25s ease;
  margin-top:6px;
  display:inline-flex;align-items:center;justify-content:center;gap:10px;
}
.form-submit:hover{
  background:var(--ink-hover);
  transform:translateY(-2px);
  box-shadow:0 12px 28px rgba(15,15,15,.2);
}
.form-trust-row{
  display:flex;justify-content:space-between;
  margin-top:18px;padding-top:18px;
  border-top:1px solid var(--border);
  font-family:var(--font-mono);font-size:.65rem;font-weight:500;
  text-transform:uppercase;letter-spacing:.1em;color:var(--ink-soft);
}
.form-attribution{
  margin-top:14px;
  font-family:var(--font-mono);font-size:.65rem;font-weight:500;
  text-transform:uppercase;letter-spacing:.1em;text-align:center;color:var(--ink-soft);
}
.form-attribution a{
  color:var(--ink);font-weight:600;
  border-bottom:1px solid var(--border);
  padding-bottom:1px;transition:border-color .2s ease;
}
.form-attribution a:hover{border-bottom-color:var(--yellow)}
.form-error{
  margin-top:12px;padding:10px 14px;
  background:#fff2f2;border:1px solid #f5c2c2;
  border-radius:10px;color:#a02020;font-size:.85rem;text-align:center;
}

@media(max-width:960px){
  .hero{padding:140px 0 56px}
  .hero-grid{grid-template-columns:1fr;gap:40px}
  .hero h1{margin-bottom:20px}
  .hero-sub{margin-bottom:28px}
}

/* ─── Editorial card grid ─── */
.editorial{padding:var(--section-pad) 0 calc(var(--section-pad) - 32px)}
.edit-head{
  display:flex;justify-content:space-between;align-items:flex-end;
  gap:32px;margin-bottom:48px;flex-wrap:wrap;
}
.edit-head h2{max-width:760px}
.edit-head p{
  max-width:380px;color:var(--ink-soft);font-size:1rem;line-height:1.5;
}
.edit-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:20px;
}
.edit-card{
  position:relative;
  border-radius:var(--radius-card);
  overflow:hidden;
  background:var(--cream-surface);
  border:1px solid var(--border);
  aspect-ratio:4/3;
  text-decoration:none;color:inherit;
  transition:transform .35s cubic-bezier(.22,1,.36,1),box-shadow .35s ease;
}
.edit-card:hover{
  transform:translateY(-4px);
  box-shadow:0 24px 48px rgba(15,15,15,.12);
}

/* Photo cards */
.edit-card.photo{display:block}
.edit-card.photo img{
  position:absolute;inset:0;
  width:100%;height:100%;
  object-fit:cover;display:block;
  transition:transform .6s cubic-bezier(.22,1,.36,1);
}
.edit-card.photo:hover img{transform:scale(1.04)}
.edit-card.photo::after{
  content:"";position:absolute;inset:0;pointer-events:none;
  background:linear-gradient(to top,rgba(10,10,10,.85) 0%,rgba(10,10,10,0) 55%);
}
.edit-card.photo .caption{
  position:absolute;left:0;right:0;bottom:0;z-index:1;
  padding:20px 22px 22px;color:var(--cream);
}
.edit-card.photo .caption .label{
  font-family:var(--font-mono);font-size:.65rem;font-weight:500;
  text-transform:uppercase;letter-spacing:.1em;
  color:rgba(245,241,234,.78);margin-bottom:4px;
}
.edit-card.photo .caption .name{
  font-family:var(--font-display);font-weight:800;font-size:1.4rem;
  letter-spacing:-.01em;line-height:1.1;
  display:flex;align-items:center;gap:8px;
}
/* Stat cards */
.edit-card.stat{
  padding:32px 28px;
  display:flex;flex-direction:column;justify-content:space-between;
}
.edit-card.stat.dark{background:var(--dark);color:var(--cream);border-color:var(--dark)}
.edit-card.stat.sage{background:var(--sage);color:var(--cream);border-color:var(--sage)}
.edit-card.stat.cream{background:var(--cream-surface);color:var(--ink)}
.edit-card.stat .big{
  font-family:var(--font-display);font-weight:900;
  font-size:clamp(3rem,5.5vw,4.5rem);line-height:.9;
  letter-spacing:-.04em;
}
.edit-card.stat .big .yellow-dot{color:var(--yellow)}
.edit-card.stat .stat-label{
  font-family:var(--font-display);font-weight:800;
  font-size:1.15rem;line-height:1.15;letter-spacing:-.01em;
  text-transform:uppercase;
  max-width:220px;
}
.edit-card.stat.dark .stat-label{color:rgba(245,241,234,.85)}
.edit-card.stat.sage .stat-label{color:rgba(245,241,234,.95)}

@media(max-width:1024px){
  .edit-grid{grid-template-columns:repeat(2,1fr)}
}
@media(max-width:560px){
  .edit-grid{grid-template-columns:1fr;gap:16px}
  .edit-card{aspect-ratio:16/10}
}

/* ─── Industries (dark) ─── */
.industries{
  background:var(--dark);color:var(--cream);
  padding:var(--section-pad) 0;
  position:relative;
}
.industries h2{max-width:780px;margin-bottom:24px}
.industries-sub{
  color:rgba(245,241,234,.55);font-size:1.125rem;line-height:1.55;
  max-width:560px;margin-bottom:48px;
}
.niche-row{display:flex;flex-wrap:wrap;gap:10px}
.niche-pill{
  padding:10px 20px;
  border:1px solid var(--border-dark);
  border-radius:var(--radius-pill);
  font-family:var(--font-mono);font-size:.75rem;font-weight:500;
  text-transform:uppercase;letter-spacing:.08em;
  color:rgba(245,241,234,.75);
  background:transparent;
  transition:all .25s ease;
  cursor:default;
}
.niche-pill:hover{
  background:var(--cream);color:var(--ink);
  border-color:var(--cream);
  transform:translateY(-1px);
}

/* ─── Product mockup ─── */
.mockup-section{
  background:var(--dark);
  padding:0 0 var(--section-pad);
  position:relative;
}
.mockup-wrap{
  max-width:1080px;margin:0 auto;
  transform:translateY(-80px);
  padding:0 24px;
  position:relative;
}
.browser{
  background:#fff;
  border-radius:20px;
  border:1px solid var(--border);
  box-shadow:0 40px 80px rgba(0,0,0,.45);
  overflow:hidden;
  position:relative;
}
.browser-chrome{
  height:42px;
  background:var(--cream-surface);
  display:flex;align-items:center;
  padding:0 14px;gap:12px;
  border-bottom:1px solid var(--border);
}
.browser-dots{display:flex;gap:6px}
.browser-dots span{
  width:11px;height:11px;border-radius:50%;
  background:transparent;border:1px solid rgba(15,15,15,.2);
}
.browser-url{
  margin:0 auto;
  background:#fff;border:1px solid var(--border);
  padding:5px 24px;border-radius:8px;
  font-family:var(--font-mono);font-size:.7rem;color:var(--ink-soft);
}

/* Faux site preview inside browser */
.preview{
  position:relative;
  height:520px;
  background:#1d1d1d;
  overflow:hidden;
}
.preview-bg{
  position:absolute;inset:0;
  background:url('https://images.unsplash.com/photo-1517248135467-4c7edcad34c4?w=1600&q=80&auto=format&fit=crop') center/cover no-repeat;
  filter:brightness(.55);
}
.preview-overlay{
  position:absolute;inset:0;
  background:linear-gradient(135deg,rgba(10,10,10,.5),rgba(10,10,10,.15));
}
.preview-nav{
  position:relative;display:flex;justify-content:space-between;align-items:center;
  padding:22px 32px;color:#fff;
}
.preview-nav .preview-brand{
  font-family:var(--font-display);font-weight:900;letter-spacing:-.01em;font-size:1.15rem;
}
.preview-nav .preview-brand span{
  display:block;font-family:var(--font-mono);font-weight:500;font-size:.55rem;
  letter-spacing:.18em;text-transform:uppercase;color:rgba(255,255,255,.6);margin-top:2px;
}
.preview-links{display:flex;gap:24px}
.preview-links a{
  font-family:var(--font-mono);font-size:.65rem;text-transform:uppercase;
  letter-spacing:.1em;color:rgba(255,255,255,.7);
}
.preview-content{
  position:relative;color:#fff;padding:60px 32px 32px;max-width:680px;
}
.preview-eyebrow{
  font-family:var(--font-mono);font-size:.65rem;font-weight:500;
  text-transform:uppercase;letter-spacing:.18em;
  color:rgba(255,255,255,.7);margin-bottom:16px;
  display:inline-flex;align-items:center;gap:10px;
}
.preview-eyebrow::before{
  content:"";width:24px;height:1px;background:var(--yellow);
}
.preview-content h3{
  font-family:var(--font-display);font-weight:900;
  font-size:clamp(2.25rem,4.5vw,3.5rem);
  line-height:.95;letter-spacing:-.025em;margin-bottom:14px;
}
.preview-content h3 .it{font-family:var(--font-italic);font-style:italic;font-weight:400}
.preview-content p{
  font-size:.95rem;line-height:1.5;color:rgba(255,255,255,.78);
  max-width:420px;margin-bottom:20px;
}
.preview-actions{display:flex;gap:10px}
.preview-actions .pa{
  padding:12px 22px;border-radius:var(--radius-pill);
  font-size:.8rem;font-weight:500;
}
.preview-actions .pa-primary{background:var(--cream);color:var(--ink)}
.preview-actions .pa-outline{background:transparent;border:1px solid rgba(255,255,255,.4);color:#fff}

/* Floating annotation cards */
.float-card{
  position:absolute;
  background:var(--cream-surface);
  border:1px solid var(--border);
  border-radius:18px;
  padding:18px 20px;
  box-shadow:0 20px 50px rgba(0,0,0,.35);
  display:flex;align-items:center;gap:14px;
  z-index:5;
}
.float-card.dark{background:var(--ink);color:var(--cream);border-color:var(--ink)}
.float-card .fc-icon{
  width:42px;height:42px;border-radius:12px;
  background:var(--yellow);color:var(--ink);
  display:flex;align-items:center;justify-content:center;flex-shrink:0;
}
.float-card .fc-label{
  font-family:var(--font-mono);font-size:.62rem;font-weight:500;
  text-transform:uppercase;letter-spacing:.1em;color:var(--ink-soft);
  margin-bottom:2px;
}
.float-card.dark .fc-label{color:rgba(245,241,234,.55)}
.float-card .fc-value{
  font-family:var(--font-display);font-weight:800;font-size:1.05rem;
  letter-spacing:-.01em;
}
.float-1{top:64px;right:8px}
.float-2{bottom:64px;left:8px}

@media(max-width:768px){
  .preview{height:auto}
  .preview-links{display:none}
  .preview-content{padding:40px 24px 28px}
  .float-1,.float-2{display:none}
  .mockup-wrap{transform:translateY(-48px)}
}

/* ─── How it works (merged: customer steps + craft carousel) ─── */
.how-merged{padding:var(--section-pad) 0}
.how-header{
  max-width:880px;
  margin-bottom:64px;
}
.how-header h2{margin-top:16px}
.how-lede{
  font-size:1.0625rem;
  line-height:1.6;
  color:var(--ink-soft);
  max-width:720px;
  margin-top:24px;
}
.how-lede strong{color:var(--ink);font-weight:600}

.how-body{
  display:grid;
  grid-template-columns:1fr 1.05fr;
  gap:80px;
  align-items:start;
}
.how-side-label{
  font-family:var(--font-mono);font-size:.7rem;font-weight:500;
  text-transform:uppercase;letter-spacing:.12em;color:var(--ink-soft);
  margin-bottom:32px;
  display:flex;align-items:center;gap:10px;
}
.how-side-label .dot{
  width:6px;height:6px;border-radius:50%;background:var(--yellow);flex-shrink:0;
}

/* Customer steps (left column) */
.steps-list{display:flex;flex-direction:column;gap:36px}
.step-row{display:flex;gap:20px;align-items:flex-start}
.step-num{
  width:44px;height:44px;border-radius:50%;
  background:var(--yellow);color:var(--ink);
  display:flex;align-items:center;justify-content:center;
  font-family:var(--font-display);font-weight:900;font-size:1.05rem;
  flex-shrink:0;
}
.step-body h4{
  font-family:var(--font-display);font-weight:800;font-size:1.35rem;
  letter-spacing:-.015em;margin-bottom:8px;
}
.step-body p{
  font-size:.95rem;color:var(--ink-soft);line-height:1.55;max-width:420px;
}
.step-body .step-tag{
  display:inline-block;margin-top:12px;
  padding:5px 12px;border-radius:var(--radius-pill);
  background:var(--cream-surface);border:1px solid var(--border);
  font-family:var(--font-mono);font-size:.62rem;font-weight:500;
  text-transform:uppercase;letter-spacing:.1em;color:var(--ink-soft);
}

/* Craft carousel (right column) */
.craft-carousel{
  background:var(--cream-surface);
  border:1px solid var(--border);
  border-radius:24px;
  padding:28px 28px 24px;
  position:relative;
  overflow:hidden;
}
.craft-tab-row{
  display:flex;gap:8px;flex-wrap:wrap;
  margin-bottom:24px;
}
.craft-tab{
  display:inline-flex;align-items:center;gap:8px;
  padding:9px 16px 9px 14px;
  border-radius:var(--radius-pill);
  background:transparent;
  border:1px solid var(--border);
  font-family:var(--font-mono);font-size:.7rem;font-weight:500;
  text-transform:uppercase;letter-spacing:.1em;color:var(--ink-soft);
  cursor:pointer;
  transition:all .25s ease;
}
.craft-tab .dot{
  width:6px;height:6px;border-radius:50%;
  background:var(--border);flex-shrink:0;
  transition:background .25s ease;
}
.craft-tab:hover{
  border-color:var(--ink);color:var(--ink);
}
.craft-tab[aria-selected="true"]{
  background:var(--ink);color:var(--cream);
  border-color:var(--ink);
}
.craft-tab[aria-selected="true"] .dot{background:var(--yellow)}

.craft-panels{
  position:relative;
  min-height:200px;
}
.craft-panel{
  position:absolute;inset:0;
  opacity:0;
  transform:translateY(8px);
  pointer-events:none;
  transition:opacity .35s ease, transform .35s cubic-bezier(.22,1,.36,1);
}
.craft-panel[aria-hidden="false"]{
  opacity:1;
  transform:translateY(0);
  pointer-events:auto;
}
.craft-panel-eyebrow{
  font-family:var(--font-mono);font-size:.65rem;font-weight:500;
  text-transform:uppercase;letter-spacing:.12em;color:var(--ink-soft);
  margin-bottom:14px;
  display:inline-flex;align-items:center;gap:8px;
}
.craft-panel-eyebrow::before{
  content:"";width:18px;height:1px;background:var(--yellow);
}
.craft-panel h4{
  font-family:var(--font-display);font-weight:800;
  font-size:1.4rem;line-height:1.15;letter-spacing:-.015em;
  margin-bottom:10px;
}
.craft-panel p{
  font-size:.95rem;line-height:1.55;color:var(--ink-soft);
}

.craft-progress{
  position:absolute;left:0;right:0;bottom:0;
  height:2px;
  background:var(--border);
}
.craft-progress-bar{
  height:100%;
  background:var(--yellow);
  width:0;
  transition:width .15s linear;
}
.craft-carousel.is-paused .craft-progress-bar{
  background:var(--border);
}

@media(max-width:960px){
  .how-header{margin-bottom:48px}
  .how-body{grid-template-columns:1fr;gap:56px}
  .how-side-label{margin-bottom:24px}
  .craft-carousel{padding:24px 22px 20px}
  .craft-panels{min-height:230px}
  .craft-panel h4{font-size:1.25rem}
  .steps-list{gap:28px}
}
@media(max-width:480px){
  .craft-tab{padding:8px 12px 8px 10px;font-size:.65rem}
  .craft-panels{min-height:260px}
}

/* ─── Pricing ─── */
.pricing{
  padding:var(--section-pad) 0;
  background:var(--cream-surface);
}
.pricing-grid{
  display:grid;grid-template-columns:1fr 1.1fr;gap:80px;align-items:center;
}
.pricing-copy h2{margin-bottom:20px}
.pricing-copy p{
  font-size:1.125rem;color:var(--ink-soft);line-height:1.6;max-width:440px;
  margin-bottom:24px;
}
.pricing-copy .pricing-care{
  display:inline-flex;align-items:center;gap:10px;
  padding:10px 18px;border-radius:var(--radius-pill);
  background:#fff;border:1px solid var(--border);
  font-family:var(--font-mono);font-size:.72rem;font-weight:500;
  text-transform:uppercase;letter-spacing:.08em;color:var(--ink);
}
.pricing-copy .pricing-care strong{color:var(--ink);font-weight:600}
.pricing-copy .pricing-care .dot{
  width:6px;height:6px;border-radius:50%;background:var(--yellow);
}

.price-card{
  background:#fff;
  border-radius:32px;
  border:1px solid var(--border);
  padding:48px 44px;
  box-shadow:0 30px 70px rgba(15,15,15,.08);
  position:relative;
}
.price-card .badge{
  position:absolute;top:32px;right:32px;
  padding:6px 14px;border-radius:var(--radius-pill);
  background:var(--yellow);color:var(--ink);
  font-family:var(--font-mono);font-size:.65rem;font-weight:600;
  text-transform:uppercase;letter-spacing:.1em;
}
.price-card .price-eyebrow{
  font-family:var(--font-mono);font-size:.7rem;font-weight:500;
  text-transform:uppercase;letter-spacing:.1em;color:var(--ink-soft);
  margin-bottom:8px;
}
.price-card .price-amount{
  font-family:var(--font-display);font-weight:900;
  font-size:clamp(3.5rem,6vw,5rem);line-height:1;letter-spacing:-.04em;
  margin-bottom:8px;
}
.price-card .price-amount sup{
  font-size:.4em;font-weight:700;letter-spacing:0;
  vertical-align:super;color:var(--ink-soft);
}
.price-card .price-sub{
  font-size:.95rem;color:var(--ink-soft);margin-bottom:32px;
}
.price-card ul{list-style:none;margin-bottom:32px}
.price-card ul li{
  display:flex;align-items:flex-start;gap:12px;
  padding:12px 0;border-bottom:1px solid var(--border);
  font-size:1rem;color:var(--ink);
}
.price-card ul li:last-child{border-bottom:0}
.price-card ul li .check{
  flex-shrink:0;width:18px;height:18px;border-radius:50%;
  background:var(--ink);color:var(--cream);
  display:flex;align-items:center;justify-content:center;
  font-size:10px;margin-top:3px;
}
.price-card .btn-primary{width:100%}

@media(max-width:880px){
  .pricing-grid{grid-template-columns:1fr;gap:48px}
  .price-card{padding:36px 28px}
}

/* ─── Feature strip ─── */
.features{padding:var(--section-pad) 0}
.features-grid{
  display:grid;grid-template-columns:repeat(3,1fr);gap:48px;
}
.feature{
  text-align:left;
  padding-top:24px;
  border-top:1px solid var(--ink);
}
.feature .feature-num{
  font-family:var(--font-mono);font-size:.7rem;font-weight:500;
  text-transform:uppercase;letter-spacing:.1em;color:var(--ink-soft);
  margin-bottom:24px;
}
.feature h4{
  font-family:var(--font-display);font-weight:900;font-size:2rem;
  line-height:1.05;letter-spacing:-.02em;margin-bottom:14px;
}
.feature p{
  font-size:1rem;line-height:1.55;color:var(--ink-soft);max-width:280px;
}
@media(max-width:880px){
  .features-grid{grid-template-columns:1fr;gap:32px}
}

/* ─── Sage CTA panel ─── */
.sage-panel{padding:0 24px var(--section-pad)}
.sage-card{
  max-width:var(--container);margin:0 auto;
  background:var(--sage);color:var(--cream);
  border-radius:48px;
  padding:clamp(56px,8vw,96px) 32px;
  text-align:center;
  position:relative;overflow:hidden;
}
.sage-card .sage-eyebrow{
  display:inline-flex;align-items:center;gap:10px;
  font-family:var(--font-mono);font-size:.7rem;font-weight:500;
  text-transform:uppercase;letter-spacing:.1em;
  color:rgba(245,241,234,.75);margin-bottom:24px;
}
.sage-card .sage-eyebrow::before{
  content:"";width:24px;height:1px;background:var(--yellow);
}
.sage-card h2{margin-bottom:20px;color:var(--cream)}
.sage-card p{
  font-size:1.125rem;color:rgba(245,241,234,.85);
  max-width:520px;margin:0 auto 36px;line-height:1.55;
}

/* ─── Testimonial ─── */
.testimonial-section{
  background:var(--dark);color:var(--cream);
  padding:var(--section-pad) 0;
}
.testimonial-card{
  max-width:920px;margin:0 auto;
  padding:0 24px;
}
.testimonial-stars{
  color:var(--yellow);font-size:18px;letter-spacing:3px;margin-bottom:32px;
}
.pull-quote{
  font-family:var(--font-italic);font-style:italic;font-weight:400;
  font-size:clamp(1.5rem,3vw,2.25rem);line-height:1.3;
  letter-spacing:-.005em;color:var(--cream);
  margin-bottom:48px;
}
.pull-quote .marker{color:var(--yellow);font-style:italic;font-family:var(--font-italic)}
.testimonial-foot{
  display:flex;justify-content:space-between;align-items:center;
  flex-wrap:wrap;gap:32px;
  border-top:1px solid var(--border-dark);padding-top:32px;
}
.testimonial-by{display:flex;align-items:center;gap:16px}
.testimonial-by img{
  width:56px;height:56px;border-radius:50%;
  object-fit:cover;border:2px solid var(--border-dark);
}
.testimonial-by .ti-name{
  font-family:var(--font-display);font-weight:800;font-size:1.05rem;
  letter-spacing:-.01em;
}
.testimonial-by .ti-meta{
  font-family:var(--font-mono);font-size:.65rem;font-weight:500;
  text-transform:uppercase;letter-spacing:.1em;color:rgba(245,241,234,.5);
  margin-top:4px;
}

/* ─── FAQ ─── */
.faq-section{padding:var(--section-pad) 0}
.faq-grid{display:grid;grid-template-columns:1fr 1.4fr;gap:80px;align-items:start}
.faq-list{display:flex;flex-direction:column}
.faq-item{
  border-bottom:1px solid var(--border);
  padding:22px 0;
}
.faq-item:first-child{border-top:1px solid var(--border)}
.faq-q{
  display:flex;justify-content:space-between;align-items:center;gap:24px;
  font-family:var(--font-display);font-weight:800;font-size:1.1rem;
  letter-spacing:-.01em;cursor:pointer;
  user-select:none;transition:color .2s ease;
}
.faq-q:hover{color:var(--ink-hover)}
.faq-q .toggle{
  flex-shrink:0;width:32px;height:32px;border-radius:50%;
  border:1px solid var(--border);
  display:flex;align-items:center;justify-content:center;
  transition:transform .3s ease,background .2s ease,border-color .2s ease;
  font-size:14px;
}
.faq-item.open .faq-q .toggle{
  transform:rotate(45deg);background:var(--yellow);border-color:var(--yellow);
}
.faq-a{
  max-height:0;overflow:hidden;
  transition:max-height .35s ease,padding-top .35s ease;
  font-size:1rem;line-height:1.6;color:var(--ink-soft);
  padding-top:0;
}
.faq-item.open .faq-a{max-height:320px;padding-top:14px}

@media(max-width:880px){
  .faq-grid{grid-template-columns:1fr;gap:40px}
}

/* ─── Final CTA ─── */
.final-cta{padding:0 24px calc(var(--section-pad) - 32px)}
.final-cta-bar{
  max-width:var(--container);margin:0 auto;
  background:#fff;
  border:1px solid var(--border);
  border-radius:var(--radius-pill);
  padding:14px 18px 14px 36px;
  display:flex;justify-content:space-between;align-items:center;
  gap:24px;flex-wrap:wrap;
  box-shadow:0 16px 40px rgba(15,15,15,.06);
}
.final-cta-bar h3{
  font-family:var(--font-display);font-weight:900;font-size:clamp(1.1rem,2vw,1.5rem);
  letter-spacing:-.015em;line-height:1.15;
}
.final-cta-bar h3 .it{font-family:var(--font-italic);font-style:italic;font-weight:400}
@media(max-width:640px){
  .final-cta-bar{border-radius:24px;padding:24px;justify-content:center;text-align:center}
}

/* ─── Footer ─── */
footer{
  background:var(--dark);color:var(--cream);
  padding:80px 0 40px;
  border-top:1px solid var(--border-dark);
}
.footer-grid{
  display:grid;grid-template-columns:1.4fr repeat(3,1fr);gap:48px;
  margin-bottom:64px;
}
.footer-brand{
  display:flex;align-items:center;gap:10px;
  font-family:var(--font-display);font-weight:900;font-size:1.5rem;
  letter-spacing:-.02em;margin-bottom:16px;
}
.footer-brand .yellow-bolt{color:var(--yellow);font-size:1.4em;line-height:1}
.footer-tag{
  font-size:.95rem;color:rgba(245,241,234,.55);max-width:320px;line-height:1.55;
  margin-bottom:18px;
}
.footer-attribution{
  font-family:var(--font-mono);font-size:.65rem;font-weight:500;
  text-transform:uppercase;letter-spacing:.1em;color:rgba(245,241,234,.45);
}
.footer-attribution a{
  color:var(--cream);font-weight:600;
  border-bottom:1px solid rgba(245,241,234,.2);padding-bottom:1px;
  transition:border-color .2s ease;
}
.footer-attribution a:hover{border-bottom-color:var(--yellow)}
.footer-col h5{
  font-family:var(--font-mono);font-size:.7rem;font-weight:600;
  text-transform:uppercase;letter-spacing:.1em;
  color:var(--cream);margin-bottom:18px;
}
.footer-col ul{list-style:none;display:flex;flex-direction:column;gap:12px}
.footer-col a{
  font-size:.875rem;color:rgba(245,241,234,.6);
  transition:color .2s ease;
}
.footer-col a:hover{color:var(--cream)}
.footer-bottom{
  display:flex;justify-content:space-between;align-items:center;
  flex-wrap:wrap;gap:16px;
  padding-top:32px;
  border-top:1px solid var(--border-dark);
  font-family:var(--font-mono);font-size:.65rem;font-weight:500;
  text-transform:uppercase;letter-spacing:.1em;color:rgba(245,241,234,.4);
}
@media(max-width:880px){
  .footer-grid{grid-template-columns:1fr 1fr;gap:32px}
}
@media(max-width:560px){
  .footer-grid{grid-template-columns:1fr}
}

/* ─── Reveal animation ─── */
.reveal{opacity:0;transform:translateY(20px);transition:opacity .7s ease,transform .7s cubic-bezier(.22,1,.36,1)}
.reveal.in{opacity:1;transform:translateY(0)}

/* ─── Misc ─── */
.spacer-sm{height:48px}
/* ===== Hero video background (Tusk-style) ===== */
.hero{ background:var(--dark); color:var(--cream); }
.hero-bg{ position:absolute; inset:0; z-index:0; overflow:hidden; }
.hero-bg__poster,.hero-bg__video{ position:absolute; inset:0; width:100%; height:100%; object-fit:cover; }
.hero-bg::after{ content:""; position:absolute; inset:0; pointer-events:none;
  background:linear-gradient(90deg, rgba(10,10,10,.92) 0%, rgba(10,10,10,.58) 52%, rgba(10,10,10,.80) 100%); }
.hero > .container{ position:relative; z-index:1; }
.hero .hero-eyebrow{ color:var(--yellow); }
.hero h1{ color:var(--cream); }
.hero .hero-sub{ color:rgba(245,241,234,.82); }
.hero .hero-trust-text{ color:rgba(245,241,234,.80); }
.hero .hero-trust-text strong{ color:var(--cream); }
.hero .hero-avatars img{ border-color:rgba(245,241,234,.55); }
.hero .btn-text{ color:var(--cream); }

/* ===== Mobile: form above the fold (form-first, short headline) ===== */
@media(max-width:960px){
  .hero{ padding:116px 0 48px; }
  .hero-bg__video{ display:none; }              /* poster only on mobile = fast load */
  .hero-grid{ grid-template-columns:1fr; gap:20px; }
  .hero-copy{ display:contents; }
  .hero .hero-eyebrow{ order:1; margin-bottom:8px; }
  .hero h1{ order:2; margin-bottom:14px; font-size:clamp(2.1rem,8.5vw,3.1rem); }
  .hero h1 .beat{ display:inline; }             /* one tight line instead of three */
  .hero-form{ order:3; }
  .hero-sub{ order:4; margin:18px 0 0; font-size:1.05rem; }
  .hero-actions{ order:5; display:none; }        /* CTA redundant — form is right here */
  .hero-trust{ order:6; margin-top:18px; }
}

/* ===== Work marquee (real client sites) ===== */
.ll-work{ padding:var(--section-pad) 0; background:var(--cream); overflow:hidden; }
.ll-work__head{ max-width:660px; }
.ll-work__sub{ color:var(--ink-soft); font-size:1.05rem; line-height:1.55; margin-top:16px; max-width:54ch; }
.ll-marq{ position:relative; margin-top:clamp(32px,4vw,56px);
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 5%,#000 95%,transparent);
  mask-image:linear-gradient(90deg,transparent,#000 5%,#000 95%,transparent); }
.ll-marq__track{ display:flex; width:max-content; animation:ll-marq 60s linear infinite; }
.ll-marq:hover .ll-marq__track{ animation-play-state:paused; }
.ll-marq__card{ flex:0 0 auto; width:clamp(258px,30vw,376px); margin-right:clamp(16px,2vw,28px);
  background:var(--cream-surface); border:1px solid var(--border); border-radius:var(--radius-card);
  overflow:hidden; box-shadow:0 24px 50px rgba(15,15,15,.08);
  transition:transform .5s cubic-bezier(.16,1,.3,1); margin-block:6px; }
.ll-marq__card:hover{ transform:translateY(-8px); }
.ll-marq__shot{ aspect-ratio:1/1; overflow:hidden; background:var(--border); }
.ll-marq__shot img{ width:100%; height:100%; object-fit:cover; object-position:top center; }
.ll-marq__card figcaption{ display:flex; align-items:center; justify-content:space-between; gap:12px; padding:16px 18px; }
.ll-marq__card figcaption b{ font-family:var(--font-display); font-weight:700; font-size:15px; letter-spacing:-.01em; }
.ll-marq__card figcaption span{ font-family:var(--font-mono); font-size:11px; letter-spacing:.06em;
  text-transform:uppercase; color:var(--ink-soft); white-space:nowrap; }
@keyframes ll-marq{ from{transform:translateX(0)} to{transform:translateX(-50%)} }
@media(prefers-reduced-motion:reduce){ .ll-marq__track{ animation:none } .ll-marq{ overflow-x:auto; -webkit-overflow-scrolling:touch } }

/* ===== Mega work showcase (two-row wall of websites) ===== */
.ll-work__head{ max-width:780px; }
.ll-stats{ display:flex; flex-wrap:wrap; gap:clamp(22px,4vw,56px); margin-top:30px; }
.ll-stat b{ font-family:var(--font-display); font-weight:900; font-size:clamp(1.9rem,3vw,2.7rem); line-height:1; letter-spacing:-.02em; display:block; color:var(--ink); }
.ll-stat b .yellow-dot{ color:var(--yellow); }
.ll-stat span{ font-family:var(--font-mono); font-size:11px; letter-spacing:.06em; text-transform:uppercase; color:var(--ink-soft); margin-top:7px; display:block; }
.ll-marq + .ll-marq{ margin-top:clamp(16px,2vw,26px); }
.ll-marq--rev .ll-marq__track{ animation-direction:reverse; animation-duration:74s; }
@media(max-width:560px){
  .ll-marq__card{ width:212px; margin-right:14px; }
  .ll-stats{ gap:18px 30px; }
}

/* ll-stats-refine: tighten mobile showcase header + keep 50+ together */
.ll-stat b{ white-space:nowrap; }
.ll-stat b .yellow-dot{ display:inline; }
@media(max-width:600px){
  .ll-work__head .h-section{ font-size:clamp(2rem,8.5vw,2.8rem); line-height:1.03; }
  .ll-work__sub{ font-size:.98rem; line-height:1.5; margin-top:14px; }
  .ll-stats{ display:grid; grid-template-columns:1fr 1fr; gap:18px 16px; margin-top:22px; }
  .ll-stat b{ font-size:1.7rem; }
}

/* ll-industries-carousel: single-line scrolling industries + Platinum X sample */
.niche-marq{ position:relative; margin-top:8px; overflow:hidden;
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 4%,#000 96%,transparent);
  mask-image:linear-gradient(90deg,transparent,#000 4%,#000 96%,transparent); }
.niche-marq__track{ display:flex; width:max-content; animation:niche-marq 55s linear infinite; }
.niche-marq:hover .niche-marq__track{ animation-play-state:paused; }
.niche-marq .niche-pill{ flex:0 0 auto; margin-right:12px; }
@keyframes niche-marq{ from{transform:translateX(0)} to{transform:translateX(-50%)} }
@media(prefers-reduced-motion:reduce){ .niche-marq__track{ animation:none } .niche-marq{ overflow-x:auto; -webkit-overflow-scrolling:touch } }
.preview--shot{ height:auto; aspect-ratio:1600/1044; background:#1d1d1d; }
.preview-shot{ display:block; width:100%; height:100%; object-fit:cover; object-position:top center; }
@media(max-width:768px){ .preview--shot{ aspect-ratio:1600/1044; } }

/* ll-conversion-pass: Lenis smooth scroll + testimonials + stats below carousel */
html{ scroll-behavior:auto; }
html.lenis,html.lenis body{ height:auto; }
.lenis.lenis-smooth{ scroll-behavior:auto !important; }
.lenis.lenis-smooth [data-lenis-prevent]{ overscroll-behavior:contain; }
.lenis.lenis-stopped{ overflow:hidden; }
.lenis.lenis-smooth iframe{ pointer-events:none; }
.ll-work{ padding-top:clamp(40px,5vw,72px); }
.ll-stats--below{ justify-content:center; text-align:center; margin-top:clamp(34px,4vw,52px); }
.testimonial-section .h-section{ color:var(--cream); }
.ll-tcards{ max-width:1100px; margin:0 auto; padding:0 24px; display:grid; grid-template-columns:repeat(3,1fr); gap:20px; }
.ll-tcard{ border:1px solid var(--border-dark); border-radius:var(--radius-card); padding:28px; display:flex; flex-direction:column; background:rgba(245,241,234,0.035); }
.ll-tcard__stars{ color:var(--yellow); font-size:15px; letter-spacing:2px; margin-bottom:16px; }
.ll-tcard__q{ font-size:1.02rem; line-height:1.55; color:var(--cream); margin:0 0 22px; flex:1; }
.ll-tcard__who{ display:flex; align-items:center; gap:12px; }
.ll-tcard__av{ width:42px; height:42px; border-radius:50%; background:var(--yellow); color:var(--ink); display:flex; align-items:center; justify-content:center; font-family:var(--font-display); font-weight:800; font-size:14px; flex:0 0 auto; }
.ll-tcard__n b{ display:block; font-family:var(--font-display); font-weight:800; font-size:.95rem; letter-spacing:-.01em; }
.ll-tcard__n span{ font-family:var(--font-mono); font-size:.62rem; text-transform:uppercase; letter-spacing:.08em; color:rgba(245,241,234,.5); margin-top:4px; display:block; }
@media(max-width:880px){ .ll-tcards{ grid-template-columns:1fr; max-width:520px; } }

/* ll-fixes-pass: phone hint */
.field-hint{ display:block; margin-top:6px; font-family:var(--font-mono); font-size:.62rem; letter-spacing:.02em; color:var(--ink-soft); }

/* ll-cro: sticky mobile CTA + click-to-call */
.sticky-cta{ position:fixed; left:0; right:0; bottom:0; z-index:60; display:none; align-items:center; gap:10px;
  padding:10px 14px calc(10px + env(safe-area-inset-bottom,0px));
  background:rgba(10,10,10,.94); -webkit-backdrop-filter:saturate(140%) blur(10px); backdrop-filter:saturate(140%) blur(10px);
  border-top:1px solid var(--border-dark); transform:translateY(115%); transition:transform .32s cubic-bezier(.16,1,.3,1); }
.sticky-cta.visible{ transform:translateY(0); }
.sticky-cta__call{ flex:0 0 auto; width:50px; height:50px; border-radius:14px; border:1px solid rgba(245,241,234,.25);
  display:flex; align-items:center; justify-content:center; color:var(--cream); background:transparent; }
.sticky-cta__call:active{ background:rgba(245,241,234,.08); }
.sticky-cta__primary{ flex:1; display:flex; align-items:center; justify-content:center; gap:8px; height:50px; border-radius:14px;
  background:var(--yellow); color:var(--ink); font-family:var(--font-display); font-weight:800; font-size:1rem; letter-spacing:-.01em; }
@media(max-width:880px){ .sticky-cta{ display:flex; } body{ padding-bottom:72px; } }

/* ll-copy: risk-reversal line, price anchor, final-cta note */
.hero-riskfree{ margin:20px 0 0; font-size:.92rem; line-height:1.4; color:rgba(245,241,234,.9); }
.hero-riskfree b{ color:var(--yellow); font-weight:700; margin-right:4px; }
.price-anchor{ font-family:var(--font-mono); font-size:.72rem; letter-spacing:.04em; text-transform:uppercase; color:var(--ink-soft); margin-bottom:6px; }
.final-cta-note{ display:block; font-family:var(--font-body); font-weight:400; font-size:.85rem; color:var(--ink-soft); letter-spacing:0; line-height:1.4; margin-top:6px; }
@media(max-width:960px){ .hero-riskfree{ order:4; margin-top:16px; } .hero-sub{ order:5; } }

/* ll-phone: fixed +1 country-code prefix */
.phone-group{ position:relative; }
.phone-prefix{ position:absolute; left:16px; top:50%; transform:translateY(-50%); z-index:2; pointer-events:none; font-family:var(--font-mono); font-weight:600; font-size:.95rem; color:var(--ink-soft); }
.phone-group::after{ content:""; position:absolute; left:38px; top:50%; transform:translateY(-50%); height:20px; width:1px; background:var(--border); pointer-events:none; z-index:2; }
.phone-group #phone{ padding-left:48px; }

/* ll-slim: static craft cards (carousel removed) */
.craft-panel--static{ position:static; inset:auto; opacity:1; transform:none; pointer-events:auto; }

/* ==================== SHARED PAGE COMPONENTS ==================== */
/* from pricing.html */
/* ===== Interior page hero ===== */
  .page-hero{ padding:150px 0 64px; text-align:center; position:relative; }
  .page-hero .container{ max-width:820px; }
  .page-hero .eyebrow{ justify-content:center; margin-bottom:18px; }
  .page-hero h1{ font-family:var(--font-display); font-weight:900; font-size:clamp(2.6rem,6vw,4.5rem); line-height:.98; letter-spacing:-.03em; margin-bottom:20px; }
  .page-hero h1 .italic-accent{ font-family:var(--font-italic); font-style:italic; font-weight:400; }
  .page-hero .lede{ font-size:clamp(1.05rem,1.5vw,1.3rem); line-height:1.55; color:var(--ink-soft); max-width:620px; margin:0 auto 32px; }
  .page-hero .cta-row{ display:flex; gap:14px; justify-content:center; flex-wrap:wrap; }

  /* ===== Section shell ===== */
  .psec{ padding:clamp(56px,8vw,110px) 0; }
  .psec--alt{ background:var(--cream-surface); }
  .psec__head{ max-width:640px; margin-bottom:clamp(36px,5vw,56px); }
  .psec__head.center{ margin-left:auto; margin-right:auto; text-align:center; }
  .psec__head h2{ font-family:var(--font-display); font-weight:900; font-size:clamp(2rem,3.6vw,3rem); line-height:1.02; letter-spacing:-.025em; margin:12px 0 0; }
  .psec__head p{ color:var(--ink-soft); font-size:1.05rem; line-height:1.55; margin:16px 0 0; }

  /* ===== Tier grid ===== */
  .tier-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:20px; align-items:stretch; }
  .tier{ background:#fff; border:1px solid var(--border); border-radius:var(--radius-card); padding:32px 28px; display:flex; flex-direction:column; position:relative; }
  .tier--rec{ background:var(--ink); color:var(--cream); border-color:var(--ink); box-shadow:0 30px 70px rgba(15,15,15,.18); }
  .tier__badge{ position:absolute; top:-12px; left:28px; background:var(--yellow); color:var(--ink); font-family:var(--font-mono); font-size:.62rem; font-weight:500; text-transform:uppercase; letter-spacing:.12em; padding:6px 12px; border-radius:100px; }
  .tier__name{ font-family:var(--font-mono); font-size:.72rem; font-weight:500; text-transform:uppercase; letter-spacing:.12em; color:var(--ink-soft); }
  .tier--rec .tier__name{ color:rgba(245,241,234,.6); }
  .tier__price{ font-family:var(--font-display); font-weight:900; font-size:clamp(2.4rem,3.4vw,3rem); letter-spacing:-.02em; line-height:1; margin:12px 0 2px; }
  .tier__price small{ font-size:1rem; font-weight:600; color:var(--ink-soft); }
  .tier--rec .tier__price small{ color:rgba(245,241,234,.6); }
  .tier__unit{ font-size:.9rem; color:var(--ink-soft); margin-bottom:20px; }
  .tier--rec .tier__unit{ color:rgba(245,241,234,.65); }
  .tier__desc{ font-size:.95rem; line-height:1.5; color:var(--ink-soft); margin-bottom:22px; padding-bottom:22px; border-bottom:1px solid var(--border); }
  .tier--rec .tier__desc{ color:rgba(245,241,234,.75); border-color:var(--border-dark); }
  .tier ul{ list-style:none; padding:0; margin:0 0 26px; display:flex; flex-direction:column; gap:12px; flex:1; }
  .tier li{ display:flex; gap:10px; align-items:flex-start; font-size:.92rem; line-height:1.45; }
  .tier li .check{ color:var(--sage); font-weight:800; flex-shrink:0; }
  .tier--rec li .check{ color:var(--yellow); }
  .tier .btn{ width:100%; justify-content:center; }
  .tier--rec .btn-primary{ background:var(--yellow); color:var(--ink); }

  /* ===== Services grid ===== */
  .svc-grid{ display:grid; grid-template-columns:repeat(2,1fr); gap:20px; }
  .svc{ background:#fff; border:1px solid var(--border); border-radius:var(--radius-card); padding:30px; display:flex; flex-direction:column; gap:10px; }
  .svc__top{ display:flex; align-items:baseline; justify-content:space-between; gap:16px; }
  .svc__name{ font-family:var(--font-display); font-weight:800; font-size:1.3rem; letter-spacing:-.015em; }
  .svc__price{ font-family:var(--font-display); font-weight:800; font-size:1.15rem; white-space:nowrap; }
  .svc__price small{ font-size:.75rem; color:var(--ink-soft); font-weight:600; }
  .svc__desc{ color:var(--ink-soft); font-size:.95rem; line-height:1.55; }
  .svc__tags{ display:flex; gap:8px; flex-wrap:wrap; margin-top:4px; }
  .svc__tags span{ font-family:var(--font-mono); font-size:.62rem; text-transform:uppercase; letter-spacing:.08em; color:var(--ink-soft); border:1px solid var(--border); border-radius:100px; padding:5px 10px; }

  /* ===== Own-it guarantee band ===== */
  .ownit{ background:var(--ink); color:var(--cream); text-align:center; }
  .ownit .container{ max-width:760px; padding-top:clamp(56px,8vw,96px); padding-bottom:clamp(56px,8vw,96px); }
  .ownit .eyebrow{ justify-content:center; color:var(--yellow); margin-bottom:18px; }
  .ownit h2{ font-family:var(--font-display); font-weight:900; font-size:clamp(2rem,3.6vw,3rem); line-height:1.05; letter-spacing:-.025em; margin-bottom:18px; }
  .ownit p{ color:rgba(245,241,234,.8); font-size:1.1rem; line-height:1.6; }
  .ownit .ownit-row{ display:flex; gap:32px; justify-content:center; flex-wrap:wrap; margin-top:32px; }
  .ownit .ownit-row b{ font-family:var(--font-display); font-weight:800; font-size:1.05rem; }
  .ownit .ownit-row span{ display:block; font-size:.8rem; color:rgba(245,241,234,.55); margin-top:2px; }

  .price-note{ font-family:var(--font-mono); font-size:.72rem; color:var(--ink-soft); text-align:center; margin-top:28px; letter-spacing:.02em; }

  /* ===== Final CTA ===== */
  .pfinal{ text-align:center; }
  .pfinal h2{ font-family:var(--font-display); font-weight:900; font-size:clamp(2.2rem,4vw,3.4rem); line-height:1; letter-spacing:-.03em; margin-bottom:18px; }
  .pfinal p{ color:var(--ink-soft); font-size:1.15rem; margin-bottom:28px; }

  @media(max-width:880px){
    .tier-grid{ grid-template-columns:1fr; max-width:460px; margin:0 auto; }
    .svc-grid{ grid-template-columns:1fr; }
    .tier--rec{ order:-1; }
  }

  /* ===== Basic care disclaimer ===== */
  .tier__note{ font-size:.8rem; line-height:1.45; color:var(--ink-soft); background:var(--cream-surface); border:1px solid var(--border); border-radius:12px; padding:10px 12px; margin:0 0 20px; }

  /* ===== A la carte service grid ===== */
  .svc-grid--3{ grid-template-columns:repeat(3,1fr); }
  .svc-grid--3 .svc{ padding:26px 24px; }
  .svc-grid--3 .svc__name{ font-size:1.12rem; }
  .svc-grid--3 .svc__price{ font-size:1.08rem; }
  .svc-grid--3 .svc__desc{ font-size:.9rem; }
  @media(max-width:1080px){ .svc-grid--3{ grid-template-columns:repeat(2,1fr); } }
  @media(max-width:880px){ .svc-grid--3{ grid-template-columns:1fr; } }

/* from index.html */
/* ===== Home hero (centered over video) ===== */
  .hhero{ position:relative; background:var(--dark); color:var(--cream); overflow:hidden; padding:170px 0 110px; text-align:center; }
  .hhero .hero-bg{ position:absolute; inset:0; z-index:0; overflow:hidden; }
  .hhero .hero-bg img,.hhero .hero-bg video{ position:absolute; inset:0; width:100%; height:100%; object-fit:cover; }
  .hhero .hero-bg::after{ content:""; position:absolute; inset:0; background:linear-gradient(180deg,rgba(10,10,10,.82) 0%,rgba(10,10,10,.7) 45%,rgba(10,10,10,.92) 100%); }
  .hhero > .container{ position:relative; z-index:1; max-width:920px; }
  .hhero .eyebrow{ justify-content:center; color:var(--yellow); margin-bottom:22px; }
  .hhero h1{ font-family:var(--font-display); font-weight:900; font-size:clamp(2.7rem,6.4vw,5rem); line-height:.98; letter-spacing:-.035em; color:var(--cream); margin-bottom:24px; }
  .hhero h1 .it{ font-family:var(--font-italic); font-style:italic; font-weight:400; color:var(--yellow); }
  .hhero .lede{ font-size:clamp(1.05rem,1.6vw,1.35rem); line-height:1.55; color:rgba(245,241,234,.82); max-width:640px; margin:0 auto 34px; }
  .hhero .cta-row{ display:flex; gap:14px; justify-content:center; flex-wrap:wrap; }
  .hhero .btn-text{ color:var(--cream); }
  .hhero .trust{ display:flex; align-items:center; justify-content:center; gap:12px; margin-top:34px; flex-wrap:wrap; }
  .hhero .trust .stars{ color:var(--yellow); letter-spacing:2px; font-size:15px; }
  .hhero .trust small{ color:rgba(245,241,234,.78); font-size:.85rem; }
  .hhero .trust small b{ color:var(--cream); }

  /* ===== Stat bar ===== */
  .statbar{ background:var(--ink); color:var(--cream); border-top:1px solid var(--border-dark); }
  .statbar .container{ display:flex; flex-wrap:wrap; justify-content:center; gap:clamp(28px,6vw,80px); padding:30px 24px; text-align:center; }
  .statbar b{ display:block; font-family:var(--font-display); font-weight:900; font-size:1.7rem; letter-spacing:-.02em; white-space:nowrap; }
  .statbar b .y{ display:inline; }
  .statbar b .y{ color:var(--yellow); }
  .statbar span{ display:block; font-family:var(--font-mono); font-size:.65rem; text-transform:uppercase; letter-spacing:.1em; color:rgba(245,241,234,.55); margin-top:6px; }

  /* ===== Section shell (shared with pricing) ===== */
  .psec{ padding:clamp(56px,8vw,110px) 0; }
  .psec--alt{ background:var(--cream-surface); }
  .psec__head{ max-width:660px; margin-bottom:clamp(36px,5vw,56px); }
  .psec__head.center{ margin-left:auto; margin-right:auto; text-align:center; }
  .psec__head h2{ font-family:var(--font-display); font-weight:900; font-size:clamp(2rem,3.6vw,3rem); line-height:1.02; letter-spacing:-.025em; margin:12px 0 0; }
  .psec__head p{ color:var(--ink-soft); font-size:1.05rem; line-height:1.55; margin:16px 0 0; }

  /* ===== Three ways ===== */
  .ways{ display:grid; grid-template-columns:repeat(3,1fr); gap:20px; }
  .way{ background:#fff; border:1px solid var(--border); border-radius:var(--radius-card); padding:34px 30px; display:flex; flex-direction:column; transition:transform .3s cubic-bezier(.16,1,.3,1), box-shadow .3s ease; }
  .way:hover{ transform:translateY(-4px); box-shadow:0 24px 50px rgba(15,15,15,.08); }
  .way__k{ font-family:var(--font-mono); font-size:.65rem; text-transform:uppercase; letter-spacing:.12em; color:var(--ink-soft); margin-bottom:14px; }
  .way h3{ font-family:var(--font-display); font-weight:800; font-size:1.45rem; line-height:1.15; letter-spacing:-.02em; margin-bottom:12px; }
  .way p{ color:var(--ink-soft); font-size:.98rem; line-height:1.55; flex:1; margin-bottom:20px; }
  .way a{ font-family:var(--font-display); font-weight:700; font-size:.95rem; color:var(--ink); border-bottom:2px solid var(--yellow); padding-bottom:2px; align-self:flex-start; }

  /* ===== Own-it band ===== */
  .ownit{ background:var(--ink); color:var(--cream); text-align:center; }
  .ownit .container{ max-width:760px; padding-top:clamp(56px,8vw,96px); padding-bottom:clamp(56px,8vw,96px); }
  .ownit .eyebrow{ justify-content:center; color:var(--yellow); margin-bottom:18px; }
  .ownit h2{ font-family:var(--font-display); font-weight:900; font-size:clamp(2rem,3.6vw,3rem); line-height:1.05; letter-spacing:-.025em; margin-bottom:18px; }
  .ownit p{ color:rgba(245,241,234,.8); font-size:1.1rem; line-height:1.6; }
  .ownit-row{ display:flex; gap:32px; justify-content:center; flex-wrap:wrap; margin-top:32px; }
  .ownit-row b{ font-family:var(--font-display); font-weight:800; font-size:1.05rem; }
  .ownit-row span{ display:block; font-size:.8rem; color:rgba(245,241,234,.55); margin-top:2px; }

  /* ===== Steps ===== */
  .steps{ display:grid; grid-template-columns:repeat(3,1fr); gap:36px; }
  .step{ }
  .step__n{ width:44px; height:44px; border-radius:50%; background:var(--yellow); color:var(--ink); display:flex; align-items:center; justify-content:center; font-family:var(--font-display); font-weight:900; font-size:1.05rem; margin-bottom:20px; }
  .step h3{ font-family:var(--font-display); font-weight:800; font-size:1.3rem; letter-spacing:-.015em; margin-bottom:10px; }
  .step p{ color:var(--ink-soft); font-size:.98rem; line-height:1.55; }

  /* ===== Pricing teaser ===== */
  .pteaser{ background:var(--cream-surface); }
  .pteaser .container{ display:flex; align-items:center; justify-content:space-between; gap:40px; flex-wrap:wrap; padding-top:clamp(48px,6vw,80px); padding-bottom:clamp(48px,6vw,80px); }
  .pteaser h2{ font-family:var(--font-display); font-weight:900; font-size:clamp(1.9rem,3.2vw,2.7rem); line-height:1.05; letter-spacing:-.025em; }
  .pteaser p{ color:var(--ink-soft); font-size:1.05rem; margin-top:12px; max-width:460px; }

  .pfinal{ text-align:center; }
  .pfinal h2{ font-family:var(--font-display); font-weight:900; font-size:clamp(2.2rem,4vw,3.4rem); line-height:1; letter-spacing:-.03em; margin-bottom:18px; }
  .pfinal p{ color:var(--ink-soft); font-size:1.15rem; margin-bottom:28px; }

  @media(max-width:880px){
    .ways,.steps{ grid-template-columns:1fr; }
    .hhero{ padding:130px 0 80px; }
    .pteaser .container{ flex-direction:column; align-items:flex-start; }
  }

/* ===== work grid ===== */
.work-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:20px; }
.work-card{ background:var(--cream-surface); border:1px solid var(--border); border-radius:var(--radius-card); overflow:hidden; transition:transform .4s cubic-bezier(.16,1,.3,1), box-shadow .3s ease; }
.work-card:hover{ transform:translateY(-6px); box-shadow:0 28px 60px rgba(15,15,15,.10); }
.work-card__shot{ aspect-ratio:1/1; overflow:hidden; background:var(--border); }
.work-card__shot img{ width:100%; height:100%; object-fit:cover; object-position:top center; }
.work-card figcaption{ display:flex; align-items:center; justify-content:space-between; gap:12px; padding:16px 18px; }
.work-card figcaption b{ font-family:var(--font-display); font-weight:800; font-size:.98rem; letter-spacing:-.01em; }
.work-card figcaption span{ font-family:var(--font-mono); font-size:.62rem; letter-spacing:.06em; text-transform:uppercase; color:var(--ink-soft); white-space:nowrap; }
/* ===== two-column checklist ===== */
.duo{ display:grid; grid-template-columns:repeat(2,1fr); gap:20px; }
.duo__col{ background:#fff; border:1px solid var(--border); border-radius:var(--radius-card); padding:32px 30px; }
.duo__col h3{ font-family:var(--font-display); font-weight:800; font-size:1.4rem; letter-spacing:-.02em; margin-bottom:18px; }
.duo__col ul{ list-style:none; padding:0; margin:0; display:flex; flex-direction:column; gap:13px; }
.duo__col li{ display:flex; gap:10px; align-items:flex-start; font-size:.97rem; line-height:1.5; color:var(--ink-soft); }
.duo__col li .check{ color:var(--sage); font-weight:800; flex-shrink:0; }
/* ===== prose ===== */
.prose{ max-width:680px; }
.prose p{ font-size:1.08rem; line-height:1.7; color:var(--ink-soft); margin-bottom:20px; }
.prose p strong{ color:var(--ink); font-weight:600; }
@media(max-width:880px){ .work-grid{ grid-template-columns:1fr; } .duo{ grid-template-columns:1fr; } }
@media(max-width:1080px) and (min-width:881px){ .work-grid{ grid-template-columns:repeat(2,1fr); } }


/* ===== hero-form-contrast-fix =====
   .hero sets color:var(--cream) for its own copy. The form card sits INSIDE
   the hero on a cream background, so it must reset to ink or its heading,
   labels and +1 prefix inherit cream-on-cream and become invisible. */
.hero-form{ color:var(--ink); }
.hero-form h3{ color:var(--ink); }
.hero-form .form-field label,.hero-form .form-help{ color:var(--ink-soft); }